From /Thread to a full-on Substack
Rumors of my demise were mildly exaggerated.
Hello, friend. Joe Blancato here. If you’re reading this, you were a subscriber to a newsletter I created in 2019 called /Thread. I wanted to share some updates with you:
WTF Ignition Facility? Since /Thread’s debut, I’ve teamed up with my longtime colleague, Chris Heintz, to form a consulting agency that takes a community-first approach to marketing videogames. We’ve worked with some cool companies and after a brief acquihire have resumed Founder Lyfe. That’s why this newsletter is coming from Ignition Facility and not The Waterthread Group.
Why Did You Email Me? You were gracious enough to subscribe to /Thread in the past when it was on an ancient technology called MailChimp. I made the presumption you may wanna come over to Substack with us. If not, feel free to unsubscribe and respond to this email with vitriol.
What Can I Expect in the Future? We’re going to keep /Thread, that venerable weekly summary of gaming news focused on stuff you as a game industry member will care about. We’re also going to include some longer-form articles throughout the week, usually one or two per week.
We’re pretty jazzed to get this going. Hopefully you are, too. Also, if we haven’t chatted in a while and you’d like to connect, go ahead and respond to this email. It’d be great to catch up.